01 / Editorial
English guides
Topic-led articles organize places, experiences, and local context into readable English guides.
Browse the guidesOur own product / China Like a Local
China Like a Local is our consumer product for discovering places in China. English guides, city maps, and an app bring local knowledge into a format travellers can use.
Explore China Like a Local
The reader's question
A place name alone gives an English-speaking traveller little to work with. What is it like? Where is it? How does it fit into a day in an unfamiliar city?
China Like a Local brings descriptions and location information together. The guides provide context, the maps show where places are, and the app offers a mobile way to explore them.
The product in practice
Three ways to use the content, built around a traveller's next step.
01 / Editorial
Topic-led articles organize places, experiences, and local context into readable English guides.
Browse the guides02 / Location
Explore places on maps of Shanghai, Beijing, and Chengdu, connecting discovery with location.
Explore the Shanghai map03 / Mobile
A mobile experience for browsing local places, using city maps, and keeping favourites together.
See the appThese links take you to our consumer site, China Like a Local.
What to look for
The product gives you public examples of how we organize information for an English-speaking audience: local names with explanation, topics brought into a readable structure, and content connected to a practical use.
For a business research brief, we begin with your decision and agree a source scope. Source-linked findings, translated context, limitations, and analyst review are part of that deliverable.
See the research brief formatPublic editorial examples
Three existing articles, with different kinds of relevance to a business reader.
Coffee & local discovery
A place-led guide to Shanghai coffee culture, cafés, and neighbourhood context.
An example of organizing local discovery content for an English-speaking reader.
Automotive & everyday use
An editorial look at charging, comfort, and questions about everyday ownership.
Relevant to exploring usage situations and the language of product experience.
Beauty & brand comparison
An article organizing discussion of Chinese and international skincare brands.
Relevant to exploring comparison topics and how value is discussed in a category.
These are consumer articles from our own product. They illustrate editorial topics and presentation; a commissioned research brief has its own agreed question, scope, and limitations.
Research for your decision
Tell us what you need to understand about the conversations on Xiaohongshu.